AdSoak

I just read an artice that proposes the elimination of the RFP. As someone that has responded to more RFPs that I would ever want to admit, I do find the concept invigorating. More often than not a company will make their final agency selection based on their comfort level of the individuals within the agency. This comfort is achieved by the agencies personality, strategic thinking and creative execution.

The idea of a RFM or request for meeting is perhaps one of the simplest solutions. Any decent agency will come to the meeting with good strategic thinking and a grasp of the prospects business problems and possible solutions. But this could dramatically reduce the time needed for the agency selection process and reduce the upfront financial commitment by the agency to compete for your business. Why is this benneficial? More agencies will be willing to take the time to talk with your company and compete for your business.

Please read the article “The end of the agency RFP era” by Bob Wheatley

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