Dominos Pizza’s BFD Builder
January 30th, 2008Dominos Pizza recently launched this new web portal titled “Domino’s Big Fantastic Deal“. It was developed to allow the consumer to create their own pie. Once a user has selected everything from the crust to the toppings they can order the pizza directly through the site. Users also have the option of saving their creation for other consumers to view and order if they so desire. I think it is a very interesting execution but I wonder if it will truly motivate the consumer to try new concoction instead of just ordering the tried and true “Pepperoni”.
