Archive for September, 2008

TapouT Evolves

Thursday, September 18th, 2008

From three fanatical MMA fans to a youth brand powerhouse, TapouT has raised the bar with their latest campaign. The company spent some money on their latest effort featuring a short film written and directed by Bobby Razak. The concept is nothing like I had anticipated from the television ad run during the UFC’s Fight Night Live. For those longtime MMA fans, you will enjoy appearances by legends Mark Coleman and Kevin Randleman. Watch the film at TapouT.com.