How can you use Technorati to learn more about your industry and customers?
Thursday, September 3rd, 2009
If you are not familiar with Technorati, it is search engine specializing in the indexing of blogs. It’s true that Google also indexes blog content, but it’s results are not nearly as timely as those of Technorati. Due to the nature of blog software and the technology of ping services, Technorati is notified automatically when a blog adds a new article. This entry is then quickly indexed and made available for search.
So how can this help you? Easy, have you ever wanted to know what people are currently talking about regarding your industry or any given topic? Technorati gives you a powerful search tool for any topic. Not only that but you can search by the authority level of the blog. The authority is basically a measurement to whether the blog has high readership, commenting & inbound web links. So you basically know whether the blog in question has pull or not.
On top of that the search will also display how many mentions the term you used has been mentioned over a period of time. This gives you instant feedback to know if the topic is trending up or down.