Slow and Steady Wins the Race
March 3rd, 2010While putting my son to bed tonight I read him the story of the Tortise and the Hare. This is a story I have read many times as both a child and an adult. The moral to the story is simple. Take your time to ensure that things you do are done well. Don’t rush around from thing to thing just because you can.
As marketers we can tend to focus on the latest trends looking for the next silver bullet. Well, while we may get lucky from time to time, we probably waste more time than we should on unproven tactics.
I’m not implying we shouldn’t try new things but let’s be sure to temper our ambitions and make sure we work hard on a few things to bring them to fruition. Remember slow and steady wins the race.
