AdSoak - A Digital Marketing Blog by Scott Rowe » Television

TapouT Evolves

Scott Rowe — Fri, 19 Sep 2008 02:58:41 +0000

From three fanatical MMA fans to a youth brand powerhouse, TapouT has raised the bar with their latest campaign. The company spent some money on their latest effort featuring a short film written and directed by Bobby Razak. The concept is nothing like I had anticipated from the television ad run during the UFC’s Fight Night Live. For those longtime MMA fans, you will enjoy appearances by legends Mark Coleman and Kevin Randleman. Watch the film at TapouT.com.

Talk about a massive hangover.

Scott Rowe — Tue, 15 Apr 2008 02:33:40 +0000

Here is a fun new ad for Carlton Draught produced by Clemenger BBDO.

Reebok Presents Perfectville

Scott Rowe — Tue, 12 Feb 2008 03:51:07 +0000

Being a dolphins fan I was very happy with the outcome of this years Super Bowl. While I really enjoy this spot, I do wonder what they had on tap for a Patriots win.

Bringing Widgets to Your TV

Scott Rowe — Sat, 02 Feb 2008 05:19:10 +0000

Over the years there has been a great deal of talk about convergence. Lately we have seen more discussion about information being downloaded via a personal computer then transmitted to your television. The Apple TV is a perfect example of this. Of course this type of product is really meant for the streaming of video content from services such as iTunes and YouTube.

There has also been a recent emergence of widgets. Being developed as both applications to be installed in Microsoft Windows and Apple’s OS X and as web based applications that can be embedded in websites such as blogs. This is an area that doesn’t currently have an equivelant on the broadcast/cable TV side. That is now changing with Sony, Samsung and Sharp releasing HDTV’s with development kits to allow for independent companies to create their own widgets. Imagine the future advertising implications. ESPN could create a special NFL widget that could be displayed during live games. This feature could allow fans to watch their current programming while seeing real-time updates of other games. Along with that, advertising could also be embeded. This would not only be as service completely separate from the broadcast and cable providers but create an entirely new advertising channel.

Is Phil Collins making a comeback?

Scott Rowe — Thu, 06 Sep 2007 04:17:22 +0000

Over the last week I have seen Phil Collin’s song “In the air tonight” used in two separate ads. The first was for ABC’s new show Carpoolers and the second was an ad for Cadbury’s new chocolate bar. Both are great uses for the legendary song.

Ronald McDonald has always been creepy.

Scott Rowe — Sat, 25 Aug 2007 20:22:13 +0000

While you may not like McDonald’s current ad campaign, you have to admit their advertising has come a long way. Through the years there have been a great number of Ronald McDonald updates. None of them however, have been as creepy as Ronald the first.

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Messin’ With Sasquatch

Scott Rowe — Fri, 24 Aug 2007 02:53:48 +0000

I have to admit that this is one of my favorite TV campaigns as of late. You definitely have to root for the sasquatch as he is relentlessly tormented by man. The Interactive part of the campaign is pretty entertaining as well. Not only have they created a very detailed world to interact with but you get to enjoy the thoughts of our sasquatch hero via his myspace profile. You can also check out the web only spot here.