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While putting my son to bed tonight I read him the story of the Tortise and the Hare. This is a story I have read many times as both a child and an adult. The moral to the story is simple. Take your time to ensure that things you do are done well. Don’t rush around from thing to thing just because you can.

As marketers we can tend to focus on the latest trends looking for the next silver bullet. Well, while we may get lucky from time to time, we probably waste more time than we should on unproven tactics.

I’m not implying we shouldn’t try new things but let’s be sure to temper our ambitions and make sure we work hard on a few things to bring them to fruition. Remember slow and steady wins the race.

I follow a large number of blogs and social news services daily. There are some I have followed for years and others I lose interest in quickly. In an industry that changes so rapidly you simply have to. I have also wondered what some of the most influential people in the industry follow and read. Luckily Google Reader has reached out to some of these people and is now publicly sharing their subscriptions. I’ve just added another five news sources to my collection and we’ll see where it leads me.

Google’s Featured Reading Lists

It seems I can’t go ten minutes during the day when I am not multitasking. Whether it be email, phone, instant messaging, text messaging, face to face conversation, I have a hard time focusing on a single task. As I write this article my son is trying to climb up on me to see what I am doing. I quite often have to work away from my office in order to get any real work done. I quickly realize that while there is a tremendous amount of stimulation and content whirling around me, I can’t truly digest and retain most of it. This just causes me frustration and forces me to repeat tasks that I shouldn’t have to. Some recent research shows that it may be possible to train you brain to be a better at multitasking. Like most things however it requires discipline and training. Read more about Training your brain to multitask at the Neuromarketing blog.