AdSoak.com

I follow a large number of blogs and social news services daily. There are some I have followed for years and others I lose interest in quickly. In an industry that changes so rapidly you simply have to. I have also wondered what some of the most influential people in the industry follow and read. Luckily Google Reader has reached out to some of these people and is now publicly sharing their subscriptions. I’ve just added another five news sources to my collection and we’ll see where it leads me.

Google’s Featured Reading Lists

It seems I can’t go ten minutes during the day when I am not multitasking. Whether it be email, phone, instant messaging, text messaging, face to face conversation, I have a hard time focusing on a single task. As I write this article my son is trying to climb up on me to see what I am doing. I quite often have to work away from my office in order to get any real work done. I quickly realize that while there is a tremendous amount of stimulation and content whirling around me, I can’t truly digest and retain most of it. This just causes me frustration and forces me to repeat tasks that I shouldn’t have to. Some recent research shows that it may be possible to train you brain to be a better at multitasking. Like most things however it requires discipline and training. Read more about Training your brain to multitask at the Neuromarketing blog.

I just read an artice that proposes the elimination of the RFP. As someone that has responded to more RFPs that I would ever want to admit, I do find the concept invigorating. More often than not a company will make their final agency selection based on their comfort level of the individuals within the agency. This comfort is achieved by the agencies personality, strategic thinking and creative execution.

The idea of a RFM or request for meeting is perhaps one of the simplest solutions. Any decent agency will come to the meeting with good strategic thinking and a grasp of the prospects business problems and possible solutions. But this could dramatically reduce the time needed for the agency selection process and reduce the upfront financial commitment by the agency to compete for your business. Why is this benneficial? More agencies will be willing to take the time to talk with your company and compete for your business.

Please read the article “The end of the agency RFP era” by Bob Wheatley