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	<title>AdSoak - A Digital Marketing Blog by Scott Rowe</title>
	<link>http://www.adsoak.com</link>
	<description>Your daily dip in the digital marketing pool.</description>
	<lastBuildDate>Sun, 11 Jul 2010 21:52:17 +0000</lastBuildDate>
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		<title>The Tomato-Tomahto of Communication</title>
		<description><![CDATA[A few weeks ago I attended a party put on by a couple. Their relationship is interesting in that they each have their own distinct group of friends. They are different from an upbringing, professional and social perspectives.
It became obvious very rapidly that there was tension between these two groups. While the goal of both [...]]]></description>
		<link>http://www.adsoak.com/2010/07/11/the-tomato-tomahto-of-communication/</link>
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		<title>Internet users are smarter than you think</title>
		<description><![CDATA[I quite often hear clients talk about how non-tech savvy their customers and prospects are. While I agree there are individuals that simply have a hard time comprehending a web interface or are just too scared to try, they make up the very small minority. If we let this small group dictate how we communicate [...]]]></description>
		<link>http://www.adsoak.com/2010/05/25/internet-users-are-smarter-than-you-think/</link>
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		<title>The Digital Zombie Apocalypse</title>
		<description><![CDATA[I love zombie movies. There is something that has always excited me about the danger of an oncoming zombie apocalypse. How would I react and is it possible to be prepared? How can you stop the single minded, autopilot zombie when it approaches you?
During my train of deep thought I realized that in a way [...]]]></description>
		<link>http://www.adsoak.com/2010/03/30/the-digital-zombie-apocalypse/</link>
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		<title>Is Apple developing its own mobile ad network?</title>
		<description><![CDATA[As reported on AppleInsider.com, the company is in the process of hiring developers to extent the current iPhone/iPod developer framework to include advertising. It appears that Apple will be creating additional functionality to allow application developers to easily add paid advertising into their applications. This new feature will allow publishers to add a new simplified [...]]]></description>
		<link>http://www.adsoak.com/2010/03/04/is-apple-developing-its-own-mobile-ad-network/</link>
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		<title>Slow and Steady Wins the Race</title>
		<description><![CDATA[While putting my son to bed tonight I read him the story of the Tortise and the Hare. This is a story I have read many times as both a child and an adult. The moral to the story is simple. Take your time to ensure that things you do are done well. Don&#8217;t rush [...]]]></description>
		<link>http://www.adsoak.com/2010/03/03/slow-and-steady-wins-the-race/</link>
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		<title>Microsoft Unveils Windows Phone 7</title>
		<description><![CDATA[In the past couple of years Microsoft has lost their way on the mobile platform. With the iPhone, Blackberry, Pre and Android phones getting all the headlines Microsoft has been trailing the pack in innovation and attention. Microsoft is putting their best foot forward to try and regain some market share with Windows Phone 7. [...]]]></description>
		<link>http://www.adsoak.com/2010/02/15/microsoft-unveils-windows-phone-7/</link>
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		<title>How can you use Technorati to learn more about your industry and customers?</title>
		<description><![CDATA[
If you are not familiar with Technorati, it is search engine specializing in the indexing of blogs. It&#8217;s true that Google also indexes blog content, but it&#8217;s results are not nearly as timely as those of Technorati. Due to the nature of blog software and the technology of ping services, Technorati is notified automatically when [...]]]></description>
		<link>http://www.adsoak.com/2009/09/03/how-can-you-use-technorati-to-learn-more-about-your-industry-and-customers/</link>
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		<title>Following the influential</title>
		<description><![CDATA[I follow a large number of blogs and social news services daily. There are some I have followed for years and others I lose interest in quickly. In an industry that changes so rapidly you simply have to. I have also wondered what some of the most influential people in the industry follow and read. [...]]]></description>
		<link>http://www.adsoak.com/2009/08/26/following-the-influential/</link>
			</item>
	<item>
		<title>Wordpress Plugin for posting to Twitter</title>
		<description><![CDATA[I am going to test out Twitter Tools for Adsoak. If all goes as planned, this should allow for me to automatically update my Twitter account with posts from Adsoak.com. Thanks to Will Flavell at Everybodysagenius&#8217;s Weblog for the idea.
]]></description>
		<link>http://www.adsoak.com/2009/08/25/wordpress-plugin-for-posting-to-twitter/</link>
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	<item>
		<title>Multitasking is a frustrating task in itself.</title>
		<description><![CDATA[It seems I can&#8217;t go ten minutes during the day when I am not multitasking. Whether it be email, phone, instant messaging, text messaging, face to face conversation, I have a hard time focusing on a single task. As I write this article my son is trying to climb up on me to see what [...]]]></description>
		<link>http://www.adsoak.com/2009/08/25/multitasking-is-a-frustrating-task-in-itself/</link>
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