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	<title>AdSoak - A Digital Marketing Blog by Scott Rowe</title>
	<link>http://www.adsoak.com</link>
	<description>Your daily dip in the digital marketing pool.</description>
	<lastBuildDate>Fri, 05 Mar 2010 02:39:38 +0000</lastBuildDate>
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		<title>Is Apple developing its own mobile ad network?</title>
		<description><![CDATA[As reported on AppleInsider.com, the company is in the process of hiring developers to extent the current iPhone/iPod developer framework to include advertising. It appears that Apple will be creating additional functionality to allow application developers to easily add paid advertising into their applications. This new feature will allow publishers to add a new simplified [...]]]></description>
		<link>http://www.adsoak.com/2010/03/04/is-apple-developing-its-own-mobile-ad-network/</link>
			</item>
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		<title>Slow and Steady Wins the Race</title>
		<description><![CDATA[While putting my son to bed tonight I read him the story of the Tortise and the Hare. This is a story I have read many times as both a child and an adult. The moral to the story is simple. Take your time to ensure that things you do are done well. Don&#8217;t rush [...]]]></description>
		<link>http://www.adsoak.com/2010/03/03/slow-and-steady-wins-the-race/</link>
			</item>
	<item>
		<title>Microsoft Unveils Windows Phone 7</title>
		<description><![CDATA[In the past couple of years Microsoft has lost their way on the mobile platform. With the iPhone, Blackberry, Pre and Android phones getting all the headlines Microsoft has been trailing the pack in innovation and attention. Microsoft is putting their best foot forward to try and regain some market share with Windows Phone 7. [...]]]></description>
		<link>http://www.adsoak.com/2010/02/15/microsoft-unveils-windows-phone-7/</link>
			</item>
	<item>
		<title>How can you use Technorati to learn more about your industry and customers?</title>
		<description><![CDATA[
If you are not familiar with Technorati, it is search engine specializing in the indexing of blogs. It&#8217;s true that Google also indexes blog content, but it&#8217;s results are not nearly as timely as those of Technorati. Due to the nature of blog software and the technology of ping services, Technorati is notified automatically when [...]]]></description>
		<link>http://www.adsoak.com/2009/09/03/how-can-you-use-technorati-to-learn-more-about-your-industry-and-customers/</link>
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		<title>Following the influential</title>
		<description><![CDATA[I follow a large number of blogs and social news services daily. There are some I have followed for years and others I lose interest in quickly. In an industry that changes so rapidly you simply have to. I have also wondered what some of the most influential people in the industry follow and read. [...]]]></description>
		<link>http://www.adsoak.com/2009/08/26/following-the-influential/</link>
			</item>
	<item>
		<title>Wordpress Plugin for posting to Twitter</title>
		<description><![CDATA[I am going to test out Twitter Tools for Adsoak. If all goes as planned, this should allow for me to automatically update my Twitter account with posts from Adsoak.com. Thanks to Will Flavell at Everybodysagenius&#8217;s Weblog for the idea.
]]></description>
		<link>http://www.adsoak.com/2009/08/25/wordpress-plugin-for-posting-to-twitter/</link>
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		<title>Multitasking is a frustrating task in itself.</title>
		<description><![CDATA[It seems I can&#8217;t go ten minutes during the day when I am not multitasking. Whether it be email, phone, instant messaging, text messaging, face to face conversation, I have a hard time focusing on a single task. As I write this article my son is trying to climb up on me to see what [...]]]></description>
		<link>http://www.adsoak.com/2009/08/25/multitasking-is-a-frustrating-task-in-itself/</link>
			</item>
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		<title>How many pages from my website will show up on a search results page?</title>
		<description><![CDATA[Google allows for only two URLs from any given domain name to be displayed in a search result. This also rings true when using sub domains. So if you have a parent website and sub domain websites only two pages from both combined will be returned. 
]]></description>
		<link>http://www.adsoak.com/2009/08/04/how-many-pages-from-my-website-will-show-up-on-a-search-results-page/</link>
			</item>
	<item>
		<title>Yahoo and Microsoft pen deal to change search.</title>
		<description><![CDATA[Yahoo and Microsoft have completed a deal that will allow for Microsoft&#8217;s search technologies to power Yahoo&#8217;s search. Yahoo will become the sole seller of both company&#8217;s premium search advertisers. I am torn over this alliance in that I have been a Yahoo user since the mid 90&#8217;s and I am sad to see their [...]]]></description>
		<link>http://www.adsoak.com/2009/07/29/yahoo-and-microsoft-pen-deal-to-change-search/</link>
			</item>
	<item>
		<title>RFP, RIP!</title>
		<description><![CDATA[I just read an artice that proposes the elimination of the RFP. As someone that has responded to more RFPs that I would ever want to admit, I do find the concept invigorating. More often than not a company will make their final agency selection based on their comfort level of the individuals within the [...]]]></description>
		<link>http://www.adsoak.com/2009/01/15/rfp-rip/</link>
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